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| Zander, Katrin; Hamm, Ulrich; Freyer, Bernhard; Gössinger, Katharina; Hametter, Monika; Naspetti, Simona; Padel, Susanne; Stolz, Hanna; Stolze, Matthias; Zanoli, Raffaele. |
| Il risultato principale della nostra ricerca ha confermato che la comunicazione degli attributi etici addizionali offre a molte aziende biologiche una reale opportunità di differenziazione dei propri prodotti nel più vasto mercato biologico. Molti consumatori e produttori sono d’accordo sul fatto che la produzione biologica in conformità al regolamento UE sull’agricoltura biologica (834/2007) non rappresenta la ‘fase finale’ in riferimento a una produzione alimentare sostenibile ed etica. Un numero crescente di consumatori acquista prodotti che siano realizzati secondo standard ‘etici’ non attualmente ricompresi nelle norme previste dal regolamento UE sull’agricoltura biologica o che – in ogni caso – vanno al di là degli standard minimi ivi previsti.... |
| Tipo: Book |
Palavras-chave: "Organics" in general; Consumer issues. |
| Ano: 2011 |
URL: http://orgprints.org/20601/1/CORE_FCP_Handbook_it_2012.pdf |
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| Gössinger, Katharina; Hametter, Monika; Freyer, Bernhard. |
| This article deals with ethical activities that are going beyond the organic regulations (referred to as 'organicPlus' in this study) and their communication strategies practised by organic farms and enterprises. The results are based on a qualitative survey of 100 organic small and medium-sized enterprises/farms in five European countries. Their engagement can be perceived in a certain sense as an opposite trend of the ongoing conventionalisation process in the organic sector. The organicPlus activities are related to the three classical sustainability dimensions extended by a cultural dimension. All enterprises/farms represent unique approaches with more or less professional communication strategies and a local or regional orientation. Therefore they... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: "Organics" in general; Social aspects. |
| Ano: 2009 |
URL: http://orgprints.org/18736/1/18736.pdf |
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| Zander, Katrin; Hamm, Ulrich; Freyer, Bernhard; Gössinger, Katharina; Hametter, Monika; Naspetti, Simona; Padel, Susanne; Stolz, Hanna; Stolze, Matthias; Zanoli, Raffaele. |
| As the popularity of organic food increases, many organic businesses are facing ever greater competition in the marketplace. And in a world where more and more organic products are mass produced, and where most consumers have little - if any - contact with the organic farmers who have produced their food, many people feel that the underlying principles of the organic movement are coming under increasing threat. Yet research shows that there is growing interest among today's consumers in the wider ethical principles which underpin organic agriculture. They want fairer working conditions; they want to support disadvantaged societal groups, higher standards of animal welfare, and the preservation of tradition and landscapes through their purchasing... |
| Tipo: Book |
Palavras-chave: Markets and trade; Consumer issues. |
| Ano: 2010 |
URL: http://orgprints.org/17852/1/CORE_FCP_Handbook_en_2010.pdf |
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| Zander, Katrin; Hamm, Ulrich; Freyer, Bernhard; Gössinger, Katharina; Hametter, Monika; Naspetti, Simona; Padel, Susanne; Stolz, Hanna; Stolze, Matthias; Zanoli, Raffaele. |
| Durch die zunehmende Beliebtheit ökologischer Lebensmittel bei Verbrauchern steigt auch das Angebot und der Wettbewerb zwischen ökologischen Erzeugern nimmt zu. Viele Produkte werden mittlerweile unter Bedingungen erzeugt, die zwar gerade noch den Minimalanforderungen der EU-Öko-Verordnung an die Produktion entsprechen, in denen aber die ursprünglichen Werte der ökologischen Bewegung kaum noch beachtet werden. In jüngster Zeit gibt es aber auch eine wachsende Gruppe von Konsumenten, die sich eine Orientierung des Öko-Landbaus an diesen weitergehenden „ethischen“ Kriterien, wie fairen Arbeitsbedingungen, der Integration von benachteiligten Menschen, besonders artgerechter Tierhaltung oder die Erhaltung von bäuerlichen Traditionen und den... |
| Tipo: Book |
Palavras-chave: Markets and trade; Consumer issues. |
| Ano: 2010 |
URL: http://orgprints.org/17851/1/CORE_FCP_Handbook_de_10.pdf |
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